About Us


MSG is a UK company based in London, who manages several established sports brands that include BAS,  Leverage Science & Technology, British AllRound Sports, Jofra Archer JA22 and in 2020 with the inclusion of Macron Technical Sportswear and the opening of Macron London showroom. 

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MSG ethos is to offer our customers the complete sports equipment and apparel solution from our London head office which includes showroom, in house production facility, warehouse and hitting zone. We have an experienced team who can manage your requirements and ambassadors that include Paul Collingwood, Mark Ramprakash, Jofra Archer and number of international coaches and players who we collaborate with to bring you innovate products.


Working in partnership with...

  • Sports Balls
  • Sports Equipment
  • Coaching Equipment
  • Teamwear & Uniforms
  • Bowling Machines
  • Embroidery & Printing
  • Promotional Merchandise  

Our customers include...